Darwish Luxury and The House of Boucheron have announced the opening of a new 15sqm pop-up store at Fifty One East, Al Maha Centre.
With the opening of its boutique at Fifty One East - Lagoona Mall in September 2011, Boucheron is strengthening its presence in the heart of Doha with a new Parisian-inspired store that should appeal to its Qatari clientele in search of rare emotions.
While Darwish Luxury is the luxury arm of Darwish Holding, The House of Boucheron is a 153-year old French jeweller.
The new pop-up store was designed to reflect the contemporary Hotel Particulier of the Maison Boucheron. Upon entering the new store, the customer is immersed in a white and champagne coloured setting that celebrates the luminosity of the famous flagship at 26 Place Vendome.
“We invite our customers to delve into the graceful setting, evoking play of lights and the sparkle of the gems, which will showcase at the new Boucheron pop-up store. With their wonderful creations, Boucheron presents an inimitable buying experience that awaits customers as they enter,” said a representative from Darwish Luxury.
Exhibited in this store are iconic jewellery collections such as the graphic Quatre and delicate Ava. Also found is the Serpent Boheme collection, a tribute to the love story between Frederic Boucheron and his wife Gabrielle.