AFP/Rio de Janeiro

Political correctness took a distant back seat late on Wednesday as Brazil’s business hub of Sao Paulo played host to tabloid heaven with a contest honouring women’s rear ends.
Namely, the 2013 edition of Miss Bum Bum – in which 15 young women competed for the right to be crowned as the owner of the most delightful derriere.
The winner, who got the vote of a half-male, half-female jury, was 25-year-old Dai Macedo from the central state of Goias for her 107cm (42”) of “bumbum”.
Second-placed was Eliana Amaral from Pernambuco in the north and, bringing up the rear, so to speak, was third-placed Jessica Amaral from the central northern region of Para.
Administration student Macedo had been embroiled in controversy leading up the event, taking to social media to suggest the result would be fixed to give the title to rival Mari Sousa.
Sousa, 25, and Eliana Amaral, 24, were also the subjects of media allegations they may have bribed judges to back their respective campaigns.
There was also a report in daily O Dia of further skullduggery amid suggestions an Xray showing Amaral’s assets to be implant-free was a forgery.
In recent days the Twitter sphere has been awash with catty remarks from some contestants denigrating each other – the dreaded word cellulite proving a favoured insult – and the voting process.
The new Miss Bum Bum indicated that her backside had not always been such a marketable asset.
“It isn’t 100% natural – I had a butt lift. I always had a large backside but liposuction improved it,” she admitted.
Indicating a desire for further fame and fortune, the brunette said she hoped one day to become a television presenter.
Macedo takes home 5,000 reais (some $2,100) for her win and will also net 10 times that in advertising contracts.