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Some of the Rolex collections at the Fifty One East pavilion.

Fifty One East brings exquisite creations to expo

Fifty One East is displaying some of the most exquisite collections of fine jewellery and watches at Doha Jewellery & Watches Exhibition 2014.

Each piece embodies the sophistication, uniqueness and exceptional high-jewellery creations that define the brand. The collection includes Rolex, Chanel and Boucheron within an exclusive wing of Bremont, Diamond Creations, H Moser & Cie, Hueb Jewellery, Nada G, Pandora, Pasquale Bruni, Pierre Germani and Tudor.

Bader al-Darwish

 

Fifty One East’s 60 years of service and expertise is reflected in this year’s collection of jewellery and timepieces at the annual exhibition. This year, the company has a particular focus on gorgeous collections from Rolex, Boucheron, Pasquale Bruni and Chanel.

Bader Abdullah al-Darwish, chairman and managing director of Darwish Holding, said: “It is with great pride that we display our elegant fine jewellery and extraordinary timepiece collections. We are proud to be the first retail chain to introduce the concept of luxury brands to Qatar back in the late 1940s and we will continue to cement this position as the region’s number one choice for fashion and luxury.”

A selection of masterpieces from Rolex’s Baselworld 2013 Oyster collection, which is a blend of technological innovation and sophisticated aesthetics, is on display at the exhibition. This group of legendary watches includes the much-sought after and iconic Cosmograph Daytona. Also being featured are the GMT–MASTER II, which is a celebration of heritage and innovation; new, strikingly colourful versions of the Day-Date; and the Day-Date Sertie - a true expression of prestige and elegance.

There is also the premiere of world-respected Chanel, revealing its high-end jewellery collection “Jardin de Camélias” at the exhibition. This range of exceptional pieces reflects Mademoiselle Chanel’s most beloved flower, the Camellia. The “Jardin de Camélias” is truly a symbol of purity and longevity. Showcasing diamonds, multicolour sapphires, opals and pearls, this collection will feature dramatic proportions that mirror sumptuous femininity.

Pasquale Bruni offers two seductive collections: Bon Ton, an assortment of dreamy accessories characterised by the five-petal flower design, an icon of the Italian jewellery designer; and Sissi, a collection that takes its name from the passionate Austrian empress and is geared at dynamic women who adore wearing versatile yet precious ornaments.

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