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Ooredoo’s “Simply Do Wonders” advertisement has received more than 10mn views online, making it one of the most popular ads of the summer and the most watched branded video from the region, the company has said in a statement.
With FIFA World Cup 2014 ending on a high in Brazil, Ooredoo is celebrating the success of its global communications campaign with sporting hero Lionel Messi, which has brought international attention for the brand, according to the statement.
Ooredoo’s campaign includes a commercial starring Messi and a major social media campaign, “Simply Do Wonders”, which asked football fans to upload videos of their football “street skills” on an Instagram account.
Viewing figures for “Simply Do Wonders” were particularly strong in Indonesia, Qatar, Algeria and Kuwait – four of Ooredoo’s key markets.
The “Simply Do Wonders” contest closed on July 13 and received hundreds of entries from around the world. A shortlist of the best entries has been created and Messi himself will pick the winners, who will win a trip to Barcelona to meet their hero. The winners will be announced in the coming weeks.
Dr Nasser Marafih, Group CEO of Ooredoo, said: “We would like to congratulate our brand ambassador Leo Messi on reaching the finals of the World Cup and winning the FIFA Golden Ball as the most outstanding player of World Cup 2014, a new achievement in his incredible track record. We thank him for his ongoing involvement in our campaigns and our mobile health clinic initiative.
“We are proud that this campaign has generated international attention during the world’s most watched sporting event and united people from many nations in their love of football. This campaign has demonstrated our ambition to make Ooredoo a truly global brand and support initiatives that resonate with customers around the world.”
As the official sponsor of the national team, Ooredoo Algeria was closely engaged with the Algerian national football team throughout their World Cup campaign. The team’s “heroic” performance in the FIFA World Cup this year helped bring Ooredoo to a new wave of fans.
Algeria returned home with their heads held high after reaching the last-16 stage for the first time, only being defeated in extra time against Germany.
Ooredoo has sustained an extensive communication campaign to support “The Greens” across a range of media channels.
Ooredoo also launched a special World Cup mobile portal, called the Ooredoo Football Portal, providing exclusive content, social media competitions and promotions for customers to share the experience of the matches.
The Messi video can be seen at www.simplydowonders.com
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