Ooredoo Group has received the “Best Mobility Programme in Technology and Media Award” during the Expatriate Management and
Mobility Awards (Emmas) held in London recently.
In 2013, Ooredoo’s Global Talent Mobility Programme underwent a major transformation enabling the delivery of talent deployment
strategies and solutions to accelerate corporate initiatives and tackle business challenges.
Ooredoo said this transformation has helped the Group’s Global Talent Mobility Programme to top all votes in the technology and
media sector for the Europe, Middle East, and Africa region (Emea).
With operations in the Middle East, North Africa and Southeast Asia, Ooredoo said it has benefited from investing in mobility,
enabling business leaders to tap into the Group’s employee pool, and accelerate the deployment of functional and technical
experts to transfer knowledge and build local capabilities. Employees have also benefited, gaining significant experience in new
markets, while receiving strong support from their company.
Group chief Human Resource officer Mohanna al-Nuaimi said, “Ooredoo is a truly global company today and a major part of our
successful transformation has been our investment in our team. By providing our employees with the resources to transfer across
our footprint, we have significantly enriched their career development and ensured that our operations have access to the
experience they need.”
Ooredoo has worked closely with business leaders across the Group to drive a “demand-driven approach” by introducing mobility in
the business planning and budgeting cycle, al-Nuaimi said.
It also has worked to build a consistent mobility experience by introducing assignment feedback surveys to improve the programme
and launching health insurance destination services and online cultural training to support employees while on assignment.
By deploying the best talent across the Group, the Global Talent Mobility Programme has enabled Ooredoo to provide support for
major business initiatives in 2014, including the roll-out of the Ooredoo brand in Oman and Kuwait, and the commercial launch of
its newest operation in Myanmar. Experts in branding, consumer sales, and technology transferred to each operation for the launch
periods.
With Ooredoo’s increased focus on enabling digital lifestyles, the company said it is benefiting from enhancing mobility and
increasing knowledge transfer. Ooredoo’s experience in launching 3G and 4G services in its established markets, as well as
deploying fibre has practical applications for newer markets, and speeds up the time-to-market for new services.
The mobility programme has provided an important opportunity for Ooredoo to inculcate a shared culture across its operations and
enable employees to experience life and work in different markets. As Ooredoo has increasingly grown into a global enterprise,
the programme has worked to translate the organisational transformation into employees’ careers.
Demand by both employees and business leaders to participate in the mobility programme continues to rise and Ooredoo said it has
plans to enhance the programme in 2015.
The aim was to introduce mobility readiness assessments to enhance the selection process, develop a Group-wide mobility cost
estimation structure to accelerate business leaders’ mobility decisions, and create expert mobility pools to provide just-in-time
support for future business initiatives across the Group.
The “Best Mobility Programme in Technology and Media Award” celebrates and recognises how an in-house mobile team has delivered
the best services within the industry.
The winning categories were chosen by a panel drawn from some of the most highly-regarded names in global mobility industry.
Ooredoo won the recognition against strong competition from a number of leading multinational organisations.
Emmas judges said, “Ooredoo demonstrated an incredible, passionate, and dedicated journey in creating a global function, which is
backed up by strong evidence of achievements and benefits to the company.”
The Emmas is among the prestigious awards events of the mobility industry calendar. Now in its eighth year, the most recent
awards attracted more entries and higher profile attendance. The awards were hosted by the Forum of Expatriation Management, an
organisation that unites the global mobility community.
Al-Nuaimi: Enriching career development.
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