Tags
Qatar Airways has officially launched a new marketing campaign supporting its three-year partnership with FC Barcelona.
The launching of the second campaign yesterday follows the success of the first TV spot, “The Land of FC Barcelona,” depicting the imaginary world of FC Barcelona where Lionel Messi taught football skills and Iniesta was an artist.
During the event, Qatar Airways Group chief executive Akbar al-Baker was joined by FC Barcelona vice president (economic and strategic area) Javier Faus, FCB’s First Team players Gerard Piqué and Neymar da Silva, and FC Barcelona vice president (media area) Manel Arroyo.
Starring FC Barcelona icons Lionel Messi, Neymar Jr, Gerard Piqué, Andrés Iniesta, and Luis Su?rez, Qatar Airways’ new commercial shows the players visiting a number of destinations within the airline’s network including, the Maldives, Dallas, Paris, and Seoul.
The spot, which will be aired in English, Arabic, and Catalan, takes a humourous look at the players participating in a number of different activities at each destination.
“We are pleased to launch our new campaign, featuring some of the FCB stars and football greats. We hope that our passengers and football fans around the world enjoy this heart-felt journey as the players travel to a few of Qatar Airways’ destinations,” al-Baker said.
Since the start of the partnership, Qatar Airways has launched the “The Land of FCB” campaign, which was officially sponsored the FC Barcelona Asia tour.
The airlines also introduced the FC Barcelona custom-designed Boeing 777 and launched tour and match packages for fans looking to visit Barcelona through the Qatar Airways Holidays Division.
The airline also recently launched the “Join the Club” social media contest, which celebrates the first anniversary of the partnership, while giving the opportunity to millions of fans to win prizes, including Qatar Airways flights to attend an FCB match in Barcelona.
Qatar Airways recently announced plans to increase Doha-Barcelona flights to a double-daily service, bringing the frequency up from 10 to 14 flights per week.
There are no comments.
SPORT Saying goodbye is never easy, especially when you are saying farewell to those that have left a positive impression. That was the case earlier this month when Canada hosted Mexico in a friendly at BC Place stadium in Vancouver.
TECHNOLOGY Some 60mn primary-school-age children have no access to formal education
CULTURE Lekhwiya’s El Arabi scores the equaliser after Tresor is sent off; Tabata, al-Harazi score for QSL champions
ARABIA The Yemeni Minister of Tourism, Dr Mohamed Abdul Majid Qubati, yesterday expressed hope that the 48-hour ceasefire in Yemen declared by the Command of Coalition Forces on Saturday will be maintained in order to lift the siege imposed on Taz City and ease the entry of humanitarian aid to the besieged
ARABIA Some 200 teachers from schools across the country attended Qatar Museum’s (QM) first ever Teachers Council at the Museum of Islamic Art (MIA) yesterday.
ARABIA The Supreme Judiciary Council (SJC) of Qatar and the Indonesian Supreme Court (SCI) have signed a Memorandum of Understanding (MoU) on judicial co-operation, it was announced yesterday.
ECONOMY Sri Lanka is keen on importing liquefied natural gas (LNG) from Qatar as part of government policy to shift to clean energy, Minister of City Planning and Water Supply Rauff Hakeem has said.
