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Frank Lampard’s New York City FC: A team no one has seen play

By Daniel Taylor/The Observer

It hasn’t exactly been a smooth journey. Shambolic was how one of America’s sports writers described the embryonic stages of New York City FC’s operation, complaining that it has been “operating in a virtual vacuum” in advance of the club’s first game, to be staged at Manchester City’s new academy stadium tomorrow, against St Mirren.
Then again, has any club been set up without encountering some kind of difficulties in their early years? Not in Manchester, certainly. St Mark’s, the club that eventually spawned Manchester City, won one game in their first season and, wading through the history books, it became apparent that was largely because the opposition, Stalybridge Clarence, had eight players and made up the numbers with three volunteers from the crowd.
The club accrued so much debt when they were known as Ardwick FC that the director who bailed them out had to put back his wedding by three years. It was hardly straightforward either for Manchester United’s predecessors at Newton Heath, bearing in mind they finished bottom in their first two seasons and, in a move Sir Alex Ferguson would undoubtedly approve of, took one newspaper to court for complaining their style was “not football but simple brutality”.
The Birmingham Daily Gazette had concluded that the tactics in one game would “perhaps create an extra run of business for undertakers”. The libel case was won and the newspaper was ordered to pay one farthing in damages.
Nothing, though, feels stranger than the story of the royal family from the Middle East who bought a football club from a criminal ex-prime minister of Thailand, turned them into the champions of England, then introduced us to a series of Mini-Me offsprings.
New York, or NYCFC, will wear the same colours as their Manchester counterparts, be commonly known as “City” and their supporters have already set about establishing some kind of east coast rivalry by photographing Rocky Balboa’s statue in Philadelphia wearing one of their scarves.
It must be slightly weird supporting a team nobody has seen play but the club has more than 13,000 season-ticket holders, four weeks before the new MLS season, and a series of events has been organised by the “Third Rail” fans’ group, named after the method of running New York’s subway system and promising “to be the electricity that powers NYCFC”.
Looking at the work that has been undertaken in Manchester, and knowing the expertise of some of the people involved in the two projects, I would probably back them to get it right.
Take away the Frank Lampard farrago and there is plenty to admire.
Their data states they are in the top three clubs in MLS for season-ticket sales and, again, when it comes to the interest generated by their Twitter and Facebook accounts. Momentum is gathering even without, lest it be forgotten, a ball being kicked.
Yet, it certainly requires some modern thinking and an open mind to feel immediately at ease with the new “franchise” (never a word that fits snugly into the football lexicon), the back-scratching agreement that exists between Manhattan and Manchester and the lingering sense of awkwardness surrounding what happened with Lampard, a long story involving what the MLS commissioner described as the truth being “mischaracterised” and eventually coming down to one key fact: City’s owner, Sheikh Mansour bin Zayed al-Nahyan, kept Lampard in Manchester after some delicate negotiations with—well, fancy this—NYCFC’s owner, Sheikh Mansour bin Zayed al-Nahyan.
Lampard will not be in New York until June but it is not easy trying to predict when he will make his debut given that it is normal practice for any Premier League footballer, let alone one who will be close to 37, to have a month off at the end of the season, followed by around five weeks of pre-season training.
Lampard has the people skills to explain that the backdrop to his story is maybe not quite as cynical as has been portrayed but it will be interesting to see what reception he gets and my bet is he will have to forego his summer break and throw himself straight into it.
Almost 300 people asked for refunds on their season tickets because they felt misled about his contract situation and he might also be aware of what happened at the MLS super-draft in the Pennsylvania Convention Center.
The event had barely started when the first chant of “Where’s Frank Lampard?” echoed through the grand ballroom.
NYCFC’s only other run-out was a practice ground match against Jacksonville Armada and the supporters who have spent from $306 to $2,975 on season tickets have largely had to make do with snippets from the club’s social-media feeds.
One cross from David Villa drew acclaim because of the way he “puts it on a platter”. Another player scored with a “snap shot bar and down finish”.
The match was played in four quarters of 24 minutes and, if that sounds slightly odd, it’s nothing compared with the story about the Phoenix Fire’s first game in 1979 and the sudden panic, 10 minutes before kick-off, when the kit turned up and the president, Len Lesser, bounded into the dressing room to announce why there was no goalkeeper’s jersey: “We’re going to be the smartest team in the league. None of this bullshit with players wearing different uniforms. I want us all to have the same uniform.”
Lampard should ask his uncle, Harry Redknapp, about that one. Redknapp was in the team and had persuaded the goalkeeper, Kieron Baker, he should leave Ipswich Town to join him in Arizona.
NYCFC, one imagines, will be able to rustle up a goalkeeper’s shirt. As you can imagine, it has not been easy locating somewhere for a stadium in New York and they had to give up on the site MLS proposed on Queens parkland because of the kind of problems David Beckham ran into when he suggested putting a 20,000-seat arena in Miami’s Museum Park—to which the local residents’ association posed the question, quite reasonably, in the Miami Herald whether he would “go to the mayor of London and ask to put a soccer stadium in Hyde Park”.
The New York Times made it clear what it felt about “inserting a soccer stadium into the green lungs of Queens County”.
The search will continue but Yankee Stadium is not a bad temporary home, leased for the next three years, and when you analyse the sheer scale of work is it realistic that so many people take the view it is all a cunning plan driven by financial fair play manoeuvring on behalf of the Manchester side of the operation?
For some, that appears to be the default setting every time the club’s owners are rich enough, or clever enough, to do something that is beyond their rivals.
  But just think about it for a second: would they really go through years of political pain, moving heaven and earth to try to squeeze a stadium on to the New York skyline, creating a new club at immense cost with 25 players and more than 100 full-time staff, simply because City found it difficult to get beneath the break-even line in their last FFP accounts?
Arsène Wenger might be suspicious about the number of players who will be loaned from one City to the other but maybe Arsenal should be doing something similar bearing in mind their majority shareholder, Stan Kroenke, is the owner of the MLS team Colorado Rapids.
Chelsea have an agreement in place whereby they load players on to Vitesse Arnhem. Manchester United have made all sorts of tie-ups over the years and it strikes me, overall, as smart business from the CFG (City Football Group) empire.
Not hugely sensational, I know, but maybe the relevant people have just seen an opportunity for MLS to flourish with New York and, indirectly, Abu Dhabi at the forefront of it. CFG has other ventures with Melbourne City FC and Yokohama Marinos. It does feel like their ultimate aim is some form of global domination.
That is going to be a long process. On Friday, someone in City’s ticket office told me there were 100 tickets left for tomorrow’s game.
It sounded like wishful thinking and, as it turns out, the 7,000-capacity ground will be a small fraction full, as you might expect for a midweek game in February against the team third from bottom of the Scottish Premier League. But there is momentum.
The people behind this operation are here for the long haul, and they generally get what they want.
 

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