Visitors at the Philips stall at QIFF 2015. Right: Chef Deema Hajjawi.

Philips is hosting an amateur chef competition at Qatar International Food Festival (QIFF) 2015 which concludes today at the Museum of Islamic Art Park in Doha.
Chef Deema Hajjawi, Philips’ regional brand ambassador, is also demonstrating her cooking skills to encourage families to enjoy the benefits of home cooking by guiding them to make  tasty dishes with minimum effort.
The competition, being held twice today, involves the participants replicating Hajjawi’s recipes. The winners will get prizes from Philips.
“Homemade food empowers people to take control of their eating habits,” Hajjawi said. “I learned everything I know about cooking from my mom, who used to cook healthy, well-balanced meals. And this is my passion, to cook for my family perfect meals.”
Originally from Jordan, Hajjawi is a well-known food specialist and author of three cookbooks, as well as a presenter of a live cooking show on Ro’ya TV. She is working with Philips to create tasty homemade recipes which can be made using Philips kitchen appliances, providing a wide variety of recipes with minimum effort.
Philips has a range of kitchen appliances, such as Airfryer XL, Avance Food Processor, Avance Kitchen Machine, and Avance Juicer, that help families enjoy healthier, homemade meals more often, without spending hours in the kitchen.
“We are delighted chef Hajjawi is supporting our mission to bring families together to enjoy tastier food at home,” said Alejandro Massalin, marketing director, Philips Middle East.
Kokab Mirza, CEO, Al Mana and Partners, expressed happiness “in joining hands with Philips to be associated with QIFF 2015’s drive to promote healthy food and lifestyle, in line with Philips’ mission to improve people’s lives through meaningful innovations”.