A Sinopec gas station stands in front of a Sinopec oil refinery in Pudong district, Shanghai. Asia is the biggest export destination for Saudi Arabian crude and its share of the market was about 65% in 2014, according to Wood Mackenzie.

Bloomberg
Melbourne


Saudi Arabia has a challenge in Asia as it battles to maintain market share: The Russians are coming and other Opec members want a bigger slice.
It’s a market Saudi Arabia has vowed to defend, leading the decision by the Organisation of Petroleum Exporting Countries to sustain output as surging US production crippled prices and pushed cargoes to Asia. While the origins of this competitive shift started with the American shale boom, the return of Iranian exports poses another test for the kingdom.
“No other region needs more oil in the future than the Asia Pacific,” Sushant Gupta, the head of Asia downstream research at Wood Mackenzie in Singapore, said by phone. “It’s an absolutely important market for Saudi Arabia.”
Asia is the biggest export destination for Saudi Arabian crude and its share of the market was about 65% in 2014, according to Wood Mackenzie. In China, the world’s second largest oil consumer after the US, Russia and Iraq have emerged as key rival suppliers.
While Saudi Arabia faces fierce competition in China, the kingdom has a firm hold on South Korea, commanding about a third of the market as other Opec members battle for share. Qatar is challenging Kuwait for the No 2 spot after Iran slipped out of the top five.
Japan is a tale of the top two. Like South Korea, Saudi Arabia has consistently held about a third of the market but the UAE is closing the gap. Iran drifted out of the top five in 2012 as Russia clawed back share and Kuwait maintained a steady stream of cargoes.
Iran may play a bigger role in Asia after a nuclear deal was reached to lift sanctions. While analysts predict a steady gain in exports, the Islamic Republic is keen to boost output as quickly as possible, regardless of the price impact.