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Qatar Insurance Company (QIC) has upgraded its core IT system to an integrated, multichannel communications platform in line with customers increasingly shifting towards purchasing products or managing their personal finances online and through smartphones. QIC said customers are able to purchase, manage and renew their personal insurances with QIC online through the integrated IT solution.
QIC group senior deputy group president & CEO Ali al-Fadala said: “It’s all about enhancing our interaction with our customers. By focusing more on expanding our digital platforms via online, smartphones, automated machines (AIMS), call centres and apps, we have enhanced our responsiveness to our customers’ needs. Not only does this help increase customer satisfaction and strengthen customer loyalty, but also ensures customer retention. Most customers nowadays expect the convenience and agility to buy/renew insurance or file a claim from anywhere, at any time!”
“By streamlining business processes, insurers are leveraging technology to facilitate multichannel online transactions-whether it is for real time quick quotes, automated approvals, or filing claims, all can be achieved seamlessly, just at the click of a button.”
The growing demand for online transactions has opened a plethora of opportunities not just while marketing insurance solutions but through the entire life cycle of insurance products - right from design, to the various levels of real-time quick quotes, to purchase, to pay on delivery, to filing claims.
Al-Fadala said: “A digital platform with a customer-centric focus enables us to function with greater efficiency in an interactive, on-demand, structured basis. This year alone, we have registered more than 40,000 online transactions through our online universe QIC Online, which is a statement of our growing customer base.
“Customers want the best of both worlds - the convenience of transacting on the move, from their smartphones/tablets alongside human interaction and friendly guidance from branch representatives.”
“We are committed to giving our customers more by providing effective customer-centric solutions that meet their changing needs across smartphones, online, AIMS, call centres and our branches,” al-Fadala added.
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