Fresh from the hugely successful Digital Dawn online launch earlier this month, which saw the new Rolls-Royce Dawn’s debut trending #1 worldwide on Google and following its World Premiere at the Frankfurt International Motor Show last week, the new benchmark in open-top luxury motoring has made its regional debut in the Middle East.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring,” said Torsten Mueller-Oetvoes, CEO, Rolls-Royce Motor Cars.
“Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.”
The new Rolls-Royce Dawn, described as ‘the world’s only true modern four-seater super-luxury drophead,’ stands apart from its stable mates, featuring 80% unique body panels.
Unheard of anywhere in the modern motor industry until now, the roof of the Rolls-Royce Dawn delivers the silence of a Wraith when up and operates in almost complete silence in just over 20 seconds at a cruising speed of up to 50kph.
The Dawn’s roof is the second largest fabric roof applied to a current production car, second only to that of the Rolls-Royce Phantom
Drophead Coupe.
“In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style,” said Giles Taylor, director of design, Rolls-Royce Motor Cars.
Contrary to media speculation, the new Rolls-Royce Dawn is not a Wraith drophead. As much as 80% of the exterior body panels of the new Dawn are newly designed to accommodate an evolution of Rolls-Royce’s design language and to encapsulate highly contemporary, four-seat super-luxury drophead architecture.
The deck itself is an amazing work of modern craftsmanship. Clothed in open-pore Canadel panelling that traces the horse-shoe shape of the rear cabin, it demonstrates the great advances that the craftspeople in the Woodshop at the Home of Rolls-Royce in Goodwood have made in wood crafting technology and techniques.
The wood on the deck, chosen by the customer to suit their individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels and enticing the owner to enter Dawn. Deliveries on the new Rolls-Royce Dawn commence in the second
quarter of 2016.