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Doha
Hamad Medical Corporation (HMC) has been named a 2015 Cannes Corporate Media and TV Awards winner for its nursing video, ‘A Noble Profession.’
The short video, filmed at various HMC locations and featuring a number of Qatari nurses, took the Silver Award in the Marketing Communication category during a ceremony held in Cannes, France on Thursday evening.
Produced by Doha-based Resolution Films, the video depicts a day in the life of several HMC nurses, exploring both why they entered the nursing field and their impact on Qatar’s healthcare system.
“We are very proud of this award and of our nurses,” said Dr Hanan al-Kuwari, managing director of HMC. “This award celebrates the dedication, passion and unique knowledge and expertise of our nurses and is an honour for our entire organisation.”
Produced to help illustrate the full dimensions of nursing care and to engage young Qataris who are considering a career in the field, the unscripted film features real HMC nurses and demonstrates the important role they play as the frontline of Qatar’s healthcare system.
“Nurses are the mainstay of our healthcare system and the backbone of patient care. Today’s nurses are highly-skilled leaders, with advanced degrees, who are playing an integral role in the transformation of healthcare in Qatar,” said Dr Badriya al-Lenjawi, assistant executive director of Nursing for Professional Development and Qatarisation.
Dr al-Lenjawi received the award on behalf of HMC along with her colleague Khadija Khalid M Y Mohamed, Resolution Films chief operating officer Simon Ferguson and chief executive officer Kirby Kearns from Cannes Corporate Media & TV Awards festival director Alexander V Kammel.
The film is the anchor production in a five-part series HMC commissioned to help illustrate the broad and far-reaching role of today’s nurse. The series also includes four two-minute profile pieces that follow experienced nurses, three Qatari and one Tunisian, as they balance full-time work and home life; using their knowledge, expertise and compassion for their patients to navigate the often complex and fast-moving environment of today's nursing practice.
“Nurses are innovators in healthcare and I believe this film demonstrates that. We see how their observational skills, advanced knowledge, interventions and compassionate care are helping patients manage their medical needs,” added Dr al-Kuwari.
The film, available in both English and Arabic, was funded by the Academic Health System, a collaboration of major education, research and healthcare institutions in Qatar. ‘A Noble Profession’ can be viewed from the media library of HMC’s website - www.hamad.qa
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