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Leading sports and entertainment network beIN, marking its 12th anniversary, has announced an expansion of its platform through the launch of a wide range of movie and entertainment channels.
Under the campaign slogan, “All You Want”, the company is positioning itself as the “only comprehensive Pay TV entertainment player in the region”, according to a statement.
Nasser al-Khelaifi, chairman and CEO of beIN Media Group, said: “beIN’s vision is to reshape the future of Pay TV and family entertainment in Mena through offering premium multi-genre entertainment at affordable prices.”
beIN now offers a “complete spectrum of entertainment content”. “beIN subscription packages include amazing sports like regional and international football, tennis, rugby, golf, F1 and athletics, along with latest movies from Hollywood and a wide array of family channels - all delivered through state-of-the-art technology that enables customers to enjoy this in their living room or on the go,” the company said.
The network is offering the new channels to existing subscribers for free until the end of 2015. New and potential subscribers, on the other hand, will be able to purchase a comprehensive package offering.
“beIN values the loyalty of our customers in the Mena region. Our entry into the entertainment Pay TV space should be a cause for celebration for our loyal customers. Hence, we have decided to reward our loyal customers with two months of free access to our premium entertainment channels,” al-Khelaifi stressed.
beIN is launching 24 full HD entertainment channels. “Our research indicates that full HD is an extremely important feature that our customers expect from a premium brand like beIN. As part of our commitment to quality, we are offering a bouquet of full HD channels,” he added.
The statement notes that beIN intends to be different from other regional Pay TV operators by offering entertainment content that is appropriate regionally and fit for family viewing.
beIN decoders have the advanced “Parental Control” feature that allows parents to determine what their family can watch.
“beIN’s expects significant subscriber growth on the back of this strategic expansion. The company is determined to keep expanding its sports, movies and entertainment content portfolio,” the
statement adds.
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