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DFI’s al-Remaihi (right) with Vodafone Qatar’s events and sponsorship senior manager Zeena Abu issa.
In line with its commitment to support emerging local talent and nurture young creative voices, Vodafone Qatar has joined hands with the Doha Film Institute (DFI) as a signature sponsor and official telecoms partner for the third edition of the Ajyal Youth Film Festival, to be held from November 29 to December 5 at Katara Cultural Village.
Vodafone will also assist with community outreach and marketing initiatives to raise further awareness of the annual event through SMS offers, in-store promotional activities, exclusive access to festival information for Vodafone customers and screenings of the 2015 Ajyal trailer at Villaggio and City Center Doha cinemas.
Kyle Whitehill, CEO of Vodafone Qatar, said the telecom major is committed to supporting community development initiatives that contribute to the growth of Qatar’s arts and creative industries.
“The 2015 Ajyal Youth Film Festival provides us with a unique opportunity to connect with the nation’s youth, one of our key audiences, and their passions through the universal appeal of cinema,” he said.
Fatma al-Remaihi, CEO of DFI, stated that both the establishments share a combined vision to promote Qatar’s young talent and offer them dedicated platforms for creative expression.
“The Ajyal Youth Film Festival, in a very short span of time has secured the allegiance of leading organisations in Qatar, who represent excellence in their respective industries. The support of our partners enables us to enhance the festival experience and deliver a cultural event that we can all be proud of.”
The partnership enables Vodafone Qatar to give its customers special access to the festival, especially the young members of the Falla Club. Designed exclusively for audiences under 24 years of age, Falla club offers youth in Qatar benefits that include free data bonus, a buy-one get-one free cinema ticket and standard snack combo on every Vodafone Tuesday offer.
The third Ajyal Youth Film Festival consists of daily public screenings of local and international films; family days; special events and exhibitions; the Sandbox interactive digital playground; school screenings; and the Doha Film Experience - Ajyal’s youth jury, where hundreds of young people between the ages of 8 and 21 will watch and discuss shorts and features and decide on the winning films.
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