Qatar Council for Healthcare Practitioners (QHCP) recently ran a campaign designed to announce the upcoming National Continuing Medical Education/Continuing Professional Development (CME/CPD) Framework.
The fully integrated campaign was executed with the use of outdoor, print, digital and taxi advertising in addition to multiple social media platforms.
“Initiated on September 16 and lasting for two weeks, the CME/CPD Framework campaign has met its goals of informing the residents of Qatar of the enormous impact that the framework will have in the years to come,” according to a statement.
The National CME/CPD Framework was launched by QCHP in order to comprehensively enhance the medical field across Qatar. The campaign conveyed a number of messages that aimed to prepare Qatar for the framework’s implementation in March 2016.
“The response to the campaign has been overwhelmingly positive based on advertising, which can be found across the country as well as on social media platforms Facebook and Twitter.
“In less than a month following the campaign’s release, the QCHP Facebook page has received more than 7,000 new likes in addition to a number of queries and comments applauding QCHP’s efforts. The QCHP Twitter account has likewise experienced increased levels of traffic, having witnessed a 700% growth in followers during the same period,” the statement notes.