The Bedaya Centre for Entrepreneurship and SME Development (Bedaya Centre), a joint initiative by Qatar Development Bank (QDB) and Silatech, recently hosted a workshop on customer service management.
The workshop, which was held at the Katara Cultural Village, focused on introducing and identifying the most important and the best ways to communicate, deal, and retain customers.
Led by specialists from QNB, “WE” Café, and renowned training and development specialist, Bilal Sato, the event provided an opportunity for the participants to identify effective ways to communicate and deal with customers and maintain successful relationships with them.
The workshop started with a session by Professor Imad Nabil, a specialist in training and development at QNB. He explained the nuances of maintaining customer relationships in today’s fiercely competitive financial sector, and the techniques for measuring service quality.
This was followed by Sato who discussed the three most important questions that have been unique to customer service management: Defining the problem and solving it, identifying value-added services that can improve customers’ experience, and evaluating customer service within the business.
Sato also highlighted the importance of communicating with clients through social media platforms and the ways in which one can evolve and develop skills in this area.
“WE” Café founder and CEO Hassan al-Ibrahim introduced the idea behind the establishment of this café. He offered insights on how he brought together several people as part of his quest to showcase local products in the best possible manner, thus supporting the Qatari and
homemade products.
Ibrahim also reflected on some of the most important lessons, which he learned from his experience at “WE” Café. He said “We” Café is the first of his kind in Qatar and the region where the cuisine is cooked and served to customers by local talents.
Bedaya Centre general manager Reem al-Sowaidi said: “We organise workshops every second Sunday of each month to enable young people in Qatar access to guidance, training, and support to enhance workplace experience. The target group can meet experts and achieve practical knowledge, as we invite and hosts guests with great track records across several industries.
“We also invite entrepreneurs from different sectors who share insights into their beginnings, how they started, and their experiences in order to provide positive contribution to the local society.”
She added: “For this workshop, we are delighted to have experts and specialists from QNB, “We” Café, and Bilal Sato. The response has been quite favourable and witnessed a large attendance of entrepreneurs, thus supporting the principles and objectives of the Bedaya Centre to support
entrepreneurs.”