Wellness and beauty brand VLCC, in a build-up to Anti-Obesity Day on November 26, has announced the launch of its annual anti-obesity campaign to raise greater awareness about the ill-effects of this pandemic.
“Stand UpQatar” is a public awareness campaign that seeks to make people aware of the pitfalls of prolonged sitting, urging them to be more active.
“I urge you to stand up for your health. Log on to www.orangepledge.com and take the Orange Pledge if you agree to ‘stand up’ against obesity,” said Vandana Luthra, founder, VLCC.
Starting on November 14, VLCC’s anti-obesity campaign will include a series of public initiatives such as workshops, health camps and counselling sessions.
Starting with food label-reading sessions that will be held at prominent hypermarkets and supermarkets across Qatar, dieticians will educate the people on how to know the nutritional value of food to ensure healthy eating.
VLCC will also launch its “Adopt a Client” initiative where over 40 clients will be adopted across all VLCC Wellness Centres, GCC-wide.
Relationship managers assigned to the clients will help them through their journey in battling obesity and other weight-related issues.
For the finale on November 22, VLCC is organising a “Stand-A-Thon” event. Participants will be asked to stand up in one position for the longest duration without moving. The event is open to all and those interested can visit the campaign website, www.orangepledge.com, to register.
Moreover, people visiting VLCC Centres can click a picture with the orange dot at the centre and upload it to social media platforms with the hashtag #standuptoslimdown
Winners will get a chance to win a free weight management treatment at VLCC.