HE the Minister of Municipality and Urban Planning Sheikh Adbul Rahman bin Khalifa al-Thani and HE the Minister of Public Health Abdullah bin Khalid al-Qahtani listen to Dr Adnan Abu-Dayya about the QMIC smart solutions at the 24th ITMA Congress.

Doha

Road traffic accidents can be reported to the Traffic Department instantaneously by utilising a new facility announced by the Qatar Mobility Innovations Centre (QMIC) in partnership with the Directorate of Traffic at the Ministry of Interior (MoI).

A new feature added to QMIC's existing iTraffic mobile application, allows users to report accidents and their exact location in real-time.

The initiative will help in reducing the response time and avoid any miscommunication while reporting an accident. The faster ambulance teams are able to reach accident sites, the higher the chances of saving the lives of the victims.

The inclusion of the new feature to iTraffic, an exclusive locally developed smart navigation app using real-time traffic data, was unveiled at the ongoing 24th International Travel Medicine Congress (ITMA).

The new feature of iTraffic complements the existing methods to reporting accidents and expedites the process of resolving road crash incidents in Qatar, in a seamless manner.

Brig. Mohamed Saad al-Kharji, director general of the Traffic Department said: “We are eager to leverage QMIC’s iTraffic solution and see how this will create a positive impact on the process of managing incidents on Qatar’s roads. We are always seeking smart solutions from national entities in support of Qatar’s Road Safety Strategy.”

Dr. Adnan Abu-Dayya, executive director of QMIC said, “Having active collaboration between regulatory government authorities, such as the Traffic Department, and national innovations centres, like QMIC, represents a successful model for delivering locally-engineered innovative solutions that will make a real difference in the future of Qatar’s road safety, across all segments."

“This new feature is a significant milestone along the way of our rich RoadMap towards zero fatalities due to car crashes.Our vision towards creating an ecosystem of Smart Road Safety solutions and services goes in line with Qatar’s vision for road safety. We have already seen great enthusiasm from many national and governmental entities who are equally eager to be key players in this movement, and we are proud to be the leading regional innovations centre in this significant area,” he added.

iTraffic, first released as a local traffic and navigation application that uses QMIC’s comprehensive intelligent traffic monitoring network, is becoming a major mobile location-based platform that supports the growing needs of drivers and residents in Qatar. iTraffic, originally launched in 2012, has since grown considerably with over 130,000 downloads. It is available in both English and Arabic on both the iTunes and Google Play stores.

The Traffic Department and QMIC have a rich history of working together in the areas of strategic traffic studies, accident prevention, and public safety awareness. This new partnership is yet another step in the mission towards safer driving in Qatar, and welcomes opportunity for futuristic collaboration in the areas of Road Safety, Logistics Management, and Intelligent Transport.

The 24th World ITMA Congress, which concludes today, brought together enterprises, government and the general public to discuss issues related to road safety and health. QMIC’s role was rich during the event where they revealed their digital innovations strategy for Road Safety: RoadMap to Zero. The strategy introduced QMIC’s solutions, as well as the futuristic technologies they are working on to achieve the goal of zero fatalities from car crashes.