Jaguar and Alfardan Premier Motors officials at the launch event of the all-new Jaguar XF.

Alfardan Premier Motors Co, the exclusive retailer of Jaguar in Qatar, hosted the unveiling of Jaguar’s dynamic, coupé-like, aluminium-intensive, lightweight all-new Jaguar XF.
The sedan, which joins the Jaguar saloon car range between the XE and XJ model lines, brings an unrivalled blend of design, luxury, technology and efficiency to lead the business car segment.
The all-new Jaguar XF is described as the most visually dynamic car in the executive segment. The car’s dynamic design is formed around Jaguar’s aluminium-intensive architecture and combines the outstanding proportions, surfaces and lines which define all Jaguar cars, with a longer wheelbase, more interior space and exceptionally low aerodynamic drag.
The sedan retains its predecessor’s core attributes while using Jaguar’s aluminium-intensive architecture to enable weight savings of up to 190kg and an increase in torsional stiffness of up to 28%. The architecture also delivers dramatic improvements in packaging and the proportions, essential to Jaguar design.
The cabin is a seamless blend of contemporary luxury materials and finishes, traditional Jaguar craftsmanship and state-of-the art technology, with features such as a reconfigurable 12.3-in TFT instrument cluster, laser head-up display and the InControl Touch Pro premium infotainment system.
Alfardan Premier Motors general manager Rabih Ataya said: “Jaguar has created some of the industry’s class-leading and segment-defining vehicles over the years and we are extremely proud to support the brand as their exclusive retailer in Qatar. We continue to witness the brand go from success to success in our market and are extremely excited to finally unveil the all-new Jaguar XF to Qatar tonight.”
Yann Thepaut, regional business manager for Jaguar Land Rover Mena, added: “The all-new Jaguar XF’s elegant and progressive design stands out from the crowd and makes it instantly recognisable as a Jaguar from any angle. Setting the benchmark for steering response and feel, and exceptional ride comfort, this dynamic luxury business saloon offers our customers a compelling package defined by Jaguar’s dynamics DNA.”
The all-new Jaguar XF range consists of: XF Pure, XF Prestige, XF R-Sport and XF-S. The all-new Jaguar XF range will be available at Alfardan Premier Motors showrooms across Qatar with prices starting from QR179,000.