Dr al-Qahtani inaugurating the new branch in presence of Al Meera’s senior managers.

Making the last addition to its ever-growing network in Qatar for the year 2015, Al Meera Consumer Goods Company yesterday announced the official opening of the Rawdat Ekdeem-Bani Hajer branch.
The expansion caps a successful year for the national supermarket chain, marking its 10th branch opening in 2015 and closing a decade of achievements and successes.
Serving new areas in Qatar, the Rawdat Ekdeem-Bani Hajer branch is the 47th outlet of Al Meera in Qatar. Spread across 2,100sqm and comprising eight shops offering various activities, the new supermarket is also one of the largest branches to be launched by Al Meera this year.
Al Meera deputy CEO Dr Mohamed Nasser al-Qahtani inaugurated the branch in presence of the company’s senior directors and managers.
“Al Meera continues to work in close co-operation and co-ordination with the Ministry of Municipality and Urban Planning to ensure that its expansionary plans and strategy are at the service of Qatari consumers and communities,” he said.
Al Meera’s focus has equally poured into renovating and redesigning several flagship and existing branches. Across its network, the supermarket chain has deployed world-class technologies and solutions, from top-notch storage to advanced lighting systems and has continuously evolved a seamless consumer journey across touch points.
The other branches Al Meera opened during 2015 are in Al Thumama, Al Wajba, Al Wakrah 2, Jeryan Njeima, Thakira, Muraikh, Muaither, and Al Azizia, in addition to its operation in its leased branch at the Gulf Mall.
The company’s expansion plans include the setup of 14 new stores across Qatar, located in Sailiya North, Bu Sidra, Al Wakrah 3, Umm Salal Ali, Leabaib 1, Leabaib 2, Rawdat Aba El-Heran, Azghawa, Al Khor, Um Qarn, Rawdat Al Hamam, Jeryan Jenaihat, Al Sailiya and Ain Khaled. Construction works have already started on many of these locations. In parallel, Al Meera is also exploring future opportunities in new locations, such as Rawdat Al Hamam North, Al Sheehaniya North, Madkhal al Khuraib, Rawdat Rashed, Umm Al Umd, Al Khuraitiyat and others.
Al Meera recently celebrated its 10th anniversary, offering customers a cash back of 10% of their purchase value – with each customer receiving a QR50 purchase voucher on every purchase transaction of QR500.
Al Meera recorded in 2014 a net sales jump from QR 507.9mn in 2006 to QR2.176bn. Net shareholder return has raised nearly 10 times more from QR26.1mn in 2006 to QR226.6mn in 2014, with earnings per share jumping from QR2.61 in 2006 to QR 11.33 in 2014.