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Commercial Bank has announced that it has won the Best New Loyalty Programme award at the Customer Festival Middle East Awards, held in Dubai, for its credit card loyalty programme, Commercial Bank Rewards.
Commercial Bank Rewards was judged to be the best new loyalty programme in the Middle East and beat regional competition at the awards ceremony celebrating market leaders in modern-day digital marketing, innovation and customer service, according to a statement.
Commercial Bank Rewards is a leading credit card loyalty programme that enables customers to earn reward points whenever they use their credit card for local, international and online retail spending.
The loyalty programme allows customers to redeem their reward points for flights to any destination, at any time, with no blackout dates. Commercial Bank brought the loyalty programme to the market in 2013.
Recently, Commercial Bank further enhanced and re-launched its loyalty programme by allowing customers to redeem their reward points online through their PC, mobile or tablet. Customers can also choose to redeem their reward points for e-gift vouchers that are accepted at a variety of stores in Qatar, such as IKEA, Damas, Sharaf DG, 51 East, Virgin and others, as well use them for giving to charity.
In addition to the reward points and vouchers, Commercial Bank credit cardholders continue to enjoy a wide range of benefits, including 0% Buy Now Pay Later at over 200 outlets, exclusive offers on travel, dining and shopping in Qatar and overseas, complimentary access to over 500 executive airport lounges worldwide and complimentary travel insurance, the statement adds.
Dean Proctor, Commercial Bank EGM, consumer and private banking, said: “We are delighted to be awarded with the Best New Loyalty Programme in the Middle East at the Customer Festival Awards in Dubai. Our newly revamped online redemption programme now makes it even easier for our customers to enjoy Commercial Bank’s state-of-the-art loyalty programme and redeem their rewards points for free flights or for gift vouchers to buy something special at Qatar’s leading stores.”
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