A pedestrian walks past the Toshiba Corp headquarters in Tokyo. The biggest crisis in Toshiba’s 140-year history gives president Masashi Muromachi an opportunity to push through painful reforms from layoffs to business closures, accelerating the industrial conglomerate’s move away from consumer electronics.

Bloomberg
Tokyo

The biggest crisis in Toshiba Corp’s 140- year history gives President Masashi Muromachi an opportunity to push through painful reforms from layoffs to business closures, accelerating the industrial conglomerate’s move away from consumer electronics.
Revelations that management was complicit in padding profits for almost seven years have cost the Japanese household brand 40% of its value and resulted in a record fine. Muromachi now plans to announce as soon as next week far- reaching changes that may encompass selling the personal computer and appliance businesses - money-losing divisions the company long refused to abandon.
Toshiba, which made the world’s first laptop computer and first DVD player, has clung to legacy consumer-electronics businesses that are wilting under pressure from Samsung Electronics Co and Chinese manufacturers. As domestic competitors Panasonic Corp and Mitsubishi Electric Corp shift away from consumer products, Toshiba has lagged behind, relying on profit from semiconductors and power generation to subsidize TVs and computers.
“The crisis allows them to make bold moves,” said Mitsushige Akino, Tokyo-based executive officer at Ichiyoshi Asset Management Co, which doesn’t hold Toshiba shares. “There is opportunity, if they are willing to take it.”
The stock fell 2.9% to ¥282.5 in Tokyo on Friday, hitting its lowest level in three years. Toshiba shares are down 45% this year.
It’s not unheard of for companies facing irrelevance or financial difficulties to come back leaner and more profitable. International Business Machines Corp jettisoned a troubled legacy business model to transform itself into an enterprise computing giant. SK Hynix emerged from a difficult credit to become one of the world’s biggest makers of memory chips.
Muromachi in September pledged to prune under-performing businesses - including job cuts in appliances, PCs, TVs and semiconductors - and to announce a detailed plan by December 31. Toshiba is now considering combining its PC operations with those of Fujitsu and Sony Corp spinoff Vaio, Muromachi said this month. Toshiba got about 7% of its revenue from PCs in the September quarter, according to data compiled by Bloomberg.
Other moves may be in the offing. The company’s chip business has been its most profitable, accounting for more than 100% of operating income in the year ended March 2015.
Its lifestyle segment, which includes PCs, televisions and home appliances, yielded an operating loss of about ¥110bn that year.
“They could really use this opportunity to deal with low- profitability businesses, sell them off or merge operations with rivals,” said Masahiko Ishino, an analyst at Tokai Tokyo Securities. “The timing seems good for letting go of things.”
Toshiba, which employs almost 200,000 people, may cut as many as 7,000 workers, the Nikkei newspaper reported this month.
The company also is considering withdrawing from TV development and closing a research facility in west Tokyo, according to the report.
The company may also establish a subsidiary for its flash memory joint venture with SanDisk Corp and would consider listing, Kyodo reported on Friday, citing unidentified people. Toshiba responded with a statement saying it’s looking at ways to improve competitiveness in the business, but nothing has been decided.
The company, which also makes nuclear power plants, has made profit write-downs of more than $1.2bn since the scandal broke. Japan’s securities regulator recommended fining the company about ¥7.37bn for falsifying earnings, the largest financial penalty ever sought by the watchdog.
Toshiba is unloading assets to raise cash. It signed a final agreement December 4 to sell its image-sensor chip operations to Sony and sold stakes in Finnish escalator maker Kone Oyj and Japanese medical equipment manufacturer Topcon Corp.
“There’ll probably be a second and third round of restructuring,” said Hiroyasu Nishikawa, an equity analyst at Iwai Cosmo Securities Co in Tokyo.