National Car Company, the sole distributor for Hyundai vehicles in Qatar, has announced the introduction of the Creta, the new sub-compact SUV, in Qatar.
The addition to the Hyundai’s line-up marks the brand’s debut in this fast-growing segment and is set to appeal to buyers looking for ‘an affordable SUV in a stylish, high quality package.’
Offered at an ‘affordable price’ matching that of a mid-segment sedan, the Creta combines a classy ‘Modern Premium’ interior and exterior with a robust body structure and impressive performance and handling. The Creta makes a strong visual statement thanks to Hyundai Motor’s acclaimed ‘Fluidic Sculpture 2.0 Design philosophy’.
Jin (James) Kim, vice-president and head of operations for Hyundai Motor Company Africa and Middle East, said: “This SUV has been designed for a new generation of customers who are looking for vehicles which demonstrate forward thinking design and world-class quality at an affordable price. The Creta is a true expression of the future of our brand and is perfectly equipped to perform strongly within the highly competitive sub-compact SUV segment.”
At the front the Creta’s elegant and distinctive character is illustrated by the triple slat chrome front grille, smoothly creased hood, Projector headlamps with LED positioning lights, static bending lights, stylish skid plate and dual tone front bumper.
The vehicle’s dynamic look is accentuated from the side by the rising beltline and sloping roofline while split type tail lamps with chrome edges, and a sporty bumper complete the modern look at the rear.
Sheikh Ahmad bin Nasser al-Thani, president director, National Car Company said, “The introduction of the all new Creta will open up the sub compact SUV segment giving the customers a solid and practical choice to crossover.  We expect that the all new Creta will to get wide acceptance from the customers in view of the sporty driving experience and great value offered as every Hyundai.”
In line with Hyundai Motor Company’s Modern Premium brand direction, the interior of the Creta delivers class-leading levels of comfort and convenience. With plenty of space for five passengers, the use of high-grade materials is complemented by best-in-class noise, vibration and harshness performance thanks to the combination of enhanced sound absorption materials and advanced engineering design, all ensuring an exceptional travel experience.  
The Creta offers a number of advanced features more usually found on more expensive cars. Highlights include a smart key and push button start (optional), a rear parking assist system and a rear view camera linked to the five-inch central display unit. A central cluster ioniser and mood bar is also available (optional).
The Creta is driven by a refined, powerful and efficient petrol engine, 123ps 1.6 MPI unit, mated to a 6-speed automatic transmission. Creta is described as ‘the safest car in the segment’ on account of its unique, ‘Hive structure’ body shell, which has been developed using advanced engineering techniques and ultra-high tensile steel for more body rigidity and structural strength. The Creta can also be specified with ABS and optional features such as ESP, VSM, and six airbags. The all-new Hyundai Creta is available in Entry and Mid grades varying in features and specifications.