The Primary Health Care Corporation (PHCC) received more than 99,000 phone calls through its “Hayak” helpline 107, in November 2015 which is the highest since the launch of the service in 2014. 
This also is an increase of 49% compared to October 2015 when the number of calls had reached 66,000. The call centre received more than 88, 000 calls through Hayak in December 2015.
PHCC stated that the increased use of Hayak services is due to the public awareness about the effectiveness of the services provided by the call centre. The Hayak helpline provides information on booking appointments at health centres which reduce the waiting time at the health centres as well as providing assistance and response to inquiries.
The Corporation also cited that its media and social networking campaign about the benefits of Hayak services, was another reason that contributed to the increase in the number of calls. Similarly, the vaccination campaign, which was launched in November was another factor that resulted in  large number of calls through Hayak.
Hayak helpline 107 was launched by the PHCC in June 2014. Its services allow people to call and get information about a number of services, how to access those services,  express their views about the services they received and book appointments at health centres.
The call centre Hayak 107 receives calls and public inquiries 24 hours every day to meet the growing needs for the PHCC services such as booking appointments,  visit health centres, cancel an appointment, or change it a different timing or date in more than 15 health centres. This is expected to  expand and  include all health centres by 2016.
The Hayak helpline is working according to the best international standards in customer service, and best specifications of call centres. It is available in five languages, where the caller can choose the preferred language to speak with the customer service team. The languages are Arabic, English, Filipino, Urdu and Malayalam.