Hollywood actor Chris Hemsworth has been named Tourism Australia’s global ambassador to promote the country’s world-class aquatic and coastal experiences.
“In Australia, you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us,” the Australian native, who starred in the film version of Marvel comics’ superhero Thor.
“It wasn’t a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up, that’s the world I want them to be part of.”
Hemsworth will help launch the new campaign in New York on Australia Day eve, January 25.
Tourism Australia managing director John O’Sullivan said Hemsworth will provide an authentic Australian voice to help tell the country’s story around the world.
“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”