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Fifty One East, Darwish Holding’s signature retail brand, has confirmed its continued partnership with the Commercial Bank Qatar Masters, Qatar’s flagship golf event. The 2016 Commercial Bank Qatar Masters sees Fifty One East return as the Official Retailer of the four-day European Tour event, which is currently being held at Doha Golf Club and will conclude on January 30.
Fifty One East has been supporting the Qatar Masters since the inaugural edition in 1998 and will continue to partner with the tournament as the Official Retailer until 2018 alongside Technology Partner Ricoh and ticketing partner FNAC.
Darwish Holding chairman and managing director Bader al-Darwish said: “Our extended sponsorship of the Commercial Bank Qatar Masters reaffirms the company’s commitment towards the country’s sports events, and one of the most prestigious tournaments that attracts golf fans from across the region. Darwish Holding and Fifty One East consistently strive to support activities that have a positive impact on the environment, society and nation.”
Ricoh’s involvement with golf extends to several tournaments around the world including the Commercial Bank Qatar Masters for the second year running. At the event, the renowned brand has installed its top of the range products to provide the tournament with its impressive printing solutions. FNAC is present in the Public Village throughout the tournament and will be running competitions and providing fans and visitors with many exclusive and attractive offers. FNAC store is located at the Lagoona Mall.
“It is our pleasure to have the continued support of Darwish Holding entities all of whom contribute towards making this tournament experience unique. Our long-standing Qatari partners are what help set this event apart from the rest. The Commercial Bank Qatar Masters has become an internationally recognised tournament attracting golf fans to Qatar,” said Abdulla Saleh al-Raisi, CEO of tournament title sponsor Commercial Bank.
Since 1998, the prestigious Qatar Masters golf tournament has been hosted by Doha Golf Club, held at the beginning of each year as part of The European Tour. The annual tournament is organised by the Qatar Golf Association, Qatar Olympic Committee and Commercial Bank. The 2016 Commercial Bank Qatar Masters will again feature a field full of established champions and up-and-comers, with a total prize money of USD 2.5 million up for grabs along with valuable ranking points.
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