beIN, a leading pay TV and entertainment platform in the Mena region, has announced the signing of six channels from Discovery Communications, five of which are exclusive to beIN in the region.
Discovery Kids HD, Dlife HD, DMAX HD, DTX HD and a new HD version of Fatafeat will be available exclusively on beIN, with Animal Planet HD also joining the line-up.
“These channels will further strengthen beIN’s portfolio, offering a wide choice of world-class content to its subscribers. beIN will be the exclusive platform for the five premium channels in the Middle East and North Africa,” the network has said in a statement.
beIN launched its entertainment bouquet in November in the Mena region. Since the launch, the network has strengthened its content offering by partnering with multiple global TV brands, channels
and studios, the statement notes.
The signing of the latest deal will allow beIN subscribers to watch not only their favourite Mena channels like Fatafeat, which will now be available for the first time across the region in HD, but also new content that has not been available in the region before, the network has stressed.
Yousef al-Obaidly, deputy CEO of beIN Media Group, said: “Partnering with Discovery Communications further strengthens our position as the number one family entertainment platform in the region.”
J B Perrette, president of Discovery Networks International, said: “In partnership with beIN, we are providing a stronger offer to our viewers and commercial partners, and look forward to working alongside beIN to increase the reach of our content in the Middle East and Africa.”
As a result of this partnership agreement, beIN will be enhancing its factual, reality, edutainment and kids’ programming.
beIN has said it expects to “significantly grow” its pay TV platform in the region in 2016 on the back of further additions to the portfolio.