The Qatar Football Association (QFA) and Qatar Shell celebrated this year’s National Sport Day at Aspire Zone with a Koora Time ‘Run to Win’ football competition. Featuring over 1000 players, the tournament tracked footsteps steps and calories burned, with a total distance of over 350 kilometres covered on the day.
The all-day event was unique as it was not about the team that scored the most goals, but rather who took the most steps and burned the most calories. Players’ movements were tracked using sports technology by STATS SportVU, the Official Player Tracking Partner of Aspire and the NBA. Koora Time’s National Sport Day activities also included a comprehensive fan zone area, where visitors enjoyed activities such as Bubble Ball, open play football, Speed Shot, Shoot to Score, and aerobics.
The ‘Run the Distance’ football competition was part of Koora Time, a five-year sustainable initiative designed to improve the health and wellbeing of Qatar’s youth through football. The community-inspired initiative supports the social and human development pillar of the Qatar National Vision 2030 and the National Development Strategy by engaging young people in Qatar at every stage of their lives.
Koora Time was recently recognised for its positive contribution to Qatari society as the ‘Best Corporate Social Responsibility (CSR) Impact Initiative’ at the CSR Awards Qatar 2015. This award adds to Koora Time’s many accolades which include recognition at the Sport Industry Awards 2014 for ‘Best Youth Development Initiative’, the AFC Dream of Asia Award in the area of social responsibility and the Dar Al Sharq CSR Award for ‘Best Sports Initiative’. National Sport Day was inaugurated in 2012 to promote the importance of sport and physical activity in leading a healthy and active lifestyle.