Qatar Airways has been ranked as one of the world’s “most valuable brands” for the first time, becoming the only Qatari company to be represented in the 2016 ‘Top 500’ global brand ranking.
Brand Finance, a world-leading independent brand valuation consultancy, listed Qatar Airways as one of the “most powerful” global brands in the annual ranking.
The UK-based company is widely recognised as conducting highly extensive analysis of the world’s “most successful” businesses to produce a definitive list of valuable brands.
Qatar Airways group chief executive, Akbar al-Baker said, “Qatar Airways is one of the world’s fastest growing airlines, operating the youngest fleet in the skies; awarded Airline of the Year on three occasions as well as Best Middle East Airline nine times by Skytrax. Our position as one of the world’s most valuable airline brands is testament to our renowned hospitality and dedication to providing our passengers with outstanding service.”
Salam al-Shawa, Qatar Airways senior vice president (marketing and corporate communications) said, “This honour is especially meaningful, having just launched the latest evolution of our brand in our Going Places Together campaign, which has seen an incredible level of support and engagement from our fans and passengers. Qatar Airways has distinguished itself as a world-leading brand, representing vision and value. As our airline grows, we expect the bond with our passengers and the communities we serve to grow as well, and we will continue to invest in these very important relationships.”
Qatar Airways is the fourth Middle Eastern company and the ninth airline to earn a spot in the 2016 Global 500 list. Since its re-launch in 1997, Qatar’s national airline has created a strong global brand identity resonating with award-winning service, offering the best experience in the air with the world’s best business and economy class and the most innovative on-board entertainment system with Oryx One.
The airline’s propensity to deliver signature service, from celebrity culinary menus to designer on-board comforts, reflects its ambition to pioneer excellence in passenger services.
Qatar Airways is one of the fastest growing airlines, taking delivery of a new aircraft every 10 days on average throughout 2016. The airline has launched services to Los Angeles and Ras Al Khaimah in the first two months of 2016. The addition of scheduled services to Sydney, Boston, Birmingham, Adelaide, Yerevan and Atlanta will further expand the airline’s global network over the course of 2016. Page 16