Newcomers in the jewellery industry are facing mounting challenges in a field dominated by established players, especially at a time when there is a slowdown in the global economy, according to representatives of a firm participating in the exhibition.
Speaking to Gulf Times at their stand in the Alfardan  Jewellery pavilion yesterday, Manas Parui, chief designer of New Delhi-based brand Mirari,  said companies such as theirs could match the top players only through “truly innovative and unique creations”.
The brand has displayed a rich collection of pieces, made of diamonds and other precious stones, like emerald, ruby and sapphire.
“Mirari in Latin means miracle and we are hopeful of creating wonders in the coming days,” said the designer.
Mirari, established by a young entrepreneur, Meera Gulati, nine years ago, has taken part in shows in Dubai and Bahrain earlier. It is making its debut in Doha this year.
Parui, who heads the company’s 10-member design team, said Mirari’s primary focus is on developing and designing pieces that look wholly different from other premium creations and are made available to customers at prices “acceptable to both parties.” The designer stressed that participation in events such as DJWE would help the company gain valuable exposure but also contribute to increasing its acceptance, visibility and recognition at the international level.
“It is a real honour for us to share space in an imposing pavilion as the Alfardan Jewellery, where many major players are present,” he said.
“We may not be able to parade so many collections, unlike many of the major players, but Mirari would certainly be able to exhibit creatively unique and innovative pieces that would capture the attention of buyers,” said M Sanjay, the company’s sales manager.
The official said their participation is mainly aimed at learning about the tastes and requirements of Qatari customers.
Parui, who is interested in exploring more areas as part of the company’s business expansion plans, feels the exhibition in Doha is an eye-opener for companies such as theirs, which he said had many creative craftsmen.
“On seeing some of the diamond-studded watches in many of the stalls at the pavilion, I feel our company craftsmen could also come up with truly innovative timepieces in the coming years if properly trained,” said Parui.
The designer is hopeful that Mirari will be present in Doha in the future with pieces that will fulfil the requirements of the local and regional market.