Fifty One East is showcasing a number of exquisite collections from premium brands at the Doha Jewellery & Watches Exhibition (DJWE) 2016 being held at the Doha Exhibition and Convention Centre.
There is also a daily live musical performance by internationally renowned pianist Dora Deliyska at the pavilion of the organisation.
She is performing on a “Butterfly” model piano by Ignaz Bosendorfer. The piano model, with its exceptional marquetry work, is a tribute to the magnificent gardens of both the Schonbrunn and Hofburg Palaces and is an exceptional snapshot of nature.
The pavilion of the organisation  is displaying major luxury brands including three special wings for Rolex, Chanel and Boucheron, along with other brands including Azza Fahmy, Bremont, Brusi, Christian Bernard, Clerc,
H Moser & Cie, Hueb, JJeweles Milano, Luca Carati, Pasquale Bruni, Porsche Design, Tudor, Yvan Tufenkjian and Zeades.  
Bader Abdullah al-Darwish, chairman and managing director of Darwish Holding, said: “We consider participating in the Doha Jewellery and Watches Exhibition as part of our heritage now, after years of successful shows. It is with great pride that we are presenting our sophisticated refined jewellery and unique timepiece collections during the prestigious event.”
During the DJWE 2016, the only other exhibition that Rolex participates worldwide other than Baselworld, visitors can  see a selection of the brand’s Baselworld 2015 collection including the new generation of its most prestigious model, the Oyster Perpetual Day-Date, known as the “presidents’ watch”.
Rolex will also present three exceptional versions of the Oyster Perpetual Datejust Pearlmaster in a new 39mm size.The yellow or white gold models combine Rolex’s watchmaking art with the captivating natural charms of gold and coloured gemstones.
Another leading brand, Chanel will present Les Talismans de Chanel, its new high jewellry collection.
The new jewellery sets express their power through magnetic and solar jewels, fascinating, mysterious creations, and dazzling and hypnotic sparkles.Chanel will also reveal unique pieces for the first time including the Lion Birman ring and the Lion Antique necklace.
International brand, Boucheron will present a scintillating high jewellery collection.
“The Bleu de Jodhpur” is a bold jewellery interpretation of the Blue City of Jodhpur, with Art Deco inspired features. The French Maison will also showcase the romantic, yet chic and contemporary, Quatre Radiant new collection to include the Rose Gold Edition and small versions in white and yellow gold.
Guests will also get to know the  collections from celebrated Italian jeweller Pasquale Bruni. The newest collections released in Baselworld 2015, are a stunning tour de force combined with masterful techniques, audacious creativity and precious stones.
In addition, Pasquale Bruni will also present its latest Giardini Segreti collection.