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Six channels from Discovery Communications will join the beIN line-up, according to a partnership signed in Doha by attended by Discovery Networks International president JB Perrette and beIN Media Group deputy CEO Yousef al-Obaidly.
Fatafeat HD, DTX HD and Animal Planet HD will launch on April 1, while Discovery Kids HD, Dlife HD and DMAX HD will launch later this year.
Commenting on the occasion, al-Obaidly said: “Discovery Communications is the leader in global entertainment and beIN is the region’s number 1 pay TV platform. So it is natural that both of our companies are now entering into a strategic partnership which will enable beIN to access premium Discovery content and will provide larger market reach in Mena to Discovery. This partnership will further consolidate beIN’s position as the premium holistic entertainment platform for the whole family.”
Perrette described the partnership as “the perfect opportunity to expand Discovery Communications presence in the important Mena Region, and provide new opportunities for distribution partners like beIN, as well as advertisers, and most importantly, audiences.”
Since the launch of its entertainment portfolio in November 2015, beIN has regularly been attracting leading global content partners to its pay-TV platform. Various free-to-air popular TV channels are only available now through beIN. beIN’s proposition is complemented by new high-quality beIN-branded movies channels being launched regularly. beIN is expecting to make significant inroads into the Mena market in 2016 on the back of its aggressive investment into content, technology, customer service and marketing.
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