Qatar Tourism Authority (QTA) has organised a “Qatar Day” event in the recently restored Grand Stazioni - Piazza Luigi di Savoia, Milan – the Royal Pavilion of Central train station in Milan, originally opened in 1931.
The event aimed to promote Qatar’s tourist offerings to key Italian tour operators and travel professionals and media.
“The strong attendance at the event clearly indicates the interest of the Italian travel trade and media,” said QTA’s chief marketing and promotion officer Rashed al-Qurese, who led the delegation.
“A selection of the guests will be visiting Qatar in March to experience the destination first hand,” he explained, noting an average annual increase by 11% in arrivals of Italian tourists to Qatar (nearly 34,000 in 2015) during the last five years.
“The destination is well-known to business travellers in Italy and our aim is to attract more leisure visitors, who wish to experience cultural and artistic attractions in Qatar,” the QTA official added.
The event follows the opening of QTA’s representative office in Milan, which is reaching out to travellers and tour operators in Italy, one of the country’s fastest growing visitor source markets.
The office in Italy is the fourth to open in Europe and sixth worldwide. It joins an international network currently covering the UK, France, Germany, the GCC markets and Southeast Asia.