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Qatar Airways has said it is planning to make a “significant network announcement” during its participation in ITB Berlin, a leading travel and trade event set to open on March 9.
The Doha-based airline will announce new destinations and also reveal a new exhibition stand that will welcome guests from around the globe, it said in a statement. This year’s stand will feature particular elements of Hamad International Airport, Qatar Airways’ new home since 2014.
Looking forward to another successful show in Berlin, Qatar Airways Group chief executive Akbar al-Baker said: “The way people travel is changing and ITB showcases the latest trends and innovations. We are looking forward to leading the industry with our superior business and economy products, and to announcing exciting new destinations
for our passengers.
“We are a young company that is growing rapidly. With a current fleet of 177 modern aircraft, we are connecting even more passengers to our global network of more than 150 destinations, and offer a product that can expertly match their travel needs. This is what we will demonstrate once again this year at ITB.”
Trade fair visitors can experience Qatar Airways’ premium products and customer service in Hall 22.B, booth 207. The airline’s A380 and A350 first class and business class seats will be on display, with visitors invited to put them to the test.
“The new destinations to be announced will add to an already exciting year of inaugurals,” the statement said.
Qatar Airways recently started services to Los Angeles (US) on January 1, Ras Al Khaimah (UAE) on February 2 and Sydney (Australia) on March 1. The airline will begin service to Boston (US) from March 16, Birmingham (UK) on March 30, Adelaide (Australia) from May 2, Yerevan (Armenia) from May 15 and Atlanta (US) from June 1.
Meanwhile, the airline will this year reveal a completely redesigned exhibition stand. Its latest brand campaign theme, “Going Places Together”, will be reflected in the redesign and activities, with the focus on bringing travellers closer together.
“Thus, the airline proposes a fresh, new direction. The ethos presented over the course of this communication strategy reflects the development of Qatar Airways as a brand and its role as a leader in the aerospace industry,” the
statement noted.
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