Qatar Airways will “ceremoniously unveil” its redesigned exhibition stand today, the first day of ITB Berlin 2016, the world’s largest travel and tourism trade show.
“Visitors to the airline’s contemporary stand will be excited by the innovative technology that Qatar Airways has employed to give them a unique experience, where they can interact with the airline’s advanced aircraft and experience Qatar Airways’ signature Qatari hospitality with an invitation to enjoy its award-winning business class comfort and taste its exquisite menu,” the airline said in a statement.
Qatar Airways Group chief executive Akbar al-Baker said, “I am looking forward to presenting Qatar Airways’ new exhibition stand to the world’s most notable gathering of travel and tourism professionals. Our new brand campaign, ‘Going Places Together’, celebrates our love of travel and our love of exploration.
“In that spirit of exploration, our new stand will feature innovative ways to interact with Qatar Airways, from our new Business Class seat with simulated views of the many places you can visit on our fleet, to the cutting-edge technology of our 3D A350. Of course, you can also depend on our team to walk you through the many award-winning features of our airline. We take our role as a leader in the aviation industry seriously and have developed this concept for that very reason.”
Qatar Airways is one of the first companies to combine holographic 3D graphics with ‘swipe’ (or ‘gesture’) technology to give exhibition visitors a unique experience, where they can move and play with the hologram of the airline’s A350 aircraft — for which it was the global launch customer — and learn more about the advanced aircraft, by simply motioning in front of the screen.
In addition to integrating the new brand campaign and allowing visitors to try out the airline’s business class seating and service, the new booth design also replicates particular elements of Hamad International Airport, the hub of Qatar Airways in Doha.
Covering an area of over 40,000 square metres, the airport offers all the amenities expected of a modern and luxurious facility. Having opened in 2014, Doha’s state-of-the-art airport boasts more than 70 shops and boutiques, 30 dining establishments, a 25-metre pool, a gym, a hotel and a spa.