LuLu Hypermarket Group has launched a British food festival in association with the British Embassy and British Council in Doha.
The event, running until March 17 at all LuLu outlets, was inaugurated by British ambassador Ajay Sharma at LuLu Hypermarket in Al Gharrafa yesterday.
LuLu Group regional director Shaijan M O, senior officials from LuLu Qatar Region, dignitaries from British Council and UK Trade and Investment, and senior executives from the leading business groups in the retail industry and other walks of life were present.
“LuLu Group has been organising British food festivals for many years in succession, and the response every year is overwhelming,” the company said in a statement.
A wide range of British products, from categories such as grocery, fruits and vegetables, delicatessen, dairy products, frozen foods, bakery products, fish, hot food, household and health and beauty are being showcased at the festival.
LuLu Group as a global player in the retail sector had launched their operations in Birmingham, UK with the inauguration of Y International (UK) in 2013. The major activities of this full owned subsidiary are procurement, consolidation and export of British products to their 123 retail stores.
LuLu Group has chosen Birmingham as the centre for procurement, consolidation and export of food, non-food, chilled and frozen products of UK origin, and leased a high quality food standard warehouse at the Industrial Park in a bid to accelerate and streamline their logistics. The group has been importing from the UK for decades.
This year LuLu Group has launched two new major British product lines - Harrogate Water and Oxford range of biscuits, chocolates and specialty tea. The products will be available exclusively at LuLu outlets across all the regions.
Harrogate Spa Water is one of the oldest bottled water manufacturers in Britain, dating back to the 16th century when the first springs were found to be therapeutic.  
The vision of the LuLu Group is to set new benchmarks in the retail operations by tapping new opportunities, widening the network, expanding the range, innovating new promotion strategies and ultimately improving the service standards to the customers by providing the best quality merchandise from across the world. This venture has already employed 180 staff, including those recruited through the apprentice programme at Metropolitan College.  
LuLu Group, with over 35,600 employees from 37 nationalities, serve 650,000 multi-ethnic shoppers daily in the GCC region, and has an annual turnover of $6bn globally.