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Nasser Bin Khaled (NBK) Automobiles, the exclusive dealer of Mercedes-Benz in Qatar, has announced a new communications milestone on key social media platforms, with its active follower base in Qatar touching 50,000 on Facebook and 5,000 on Instagram.
The numbers have set a new benchmark in the company’s history and further reiterate its commitment to engage with the local community across all mediums of communications, according to a statement.
Khalid Shaaban, general manager of NBK Automobiles, said: “The numbers speak volumes about our targeted approach to connect with our community in Qatar on platforms they love the most. This achievement also highlights NBK Automobiles’ commitment to incorporating modern technology and innovation to further increase our reach and presence within the local market to better serve and inform our customers.
“The achievement is only going to motivate us to work harder and adopt newer methods to connect with our audiences and provide them the very best as expected from a reputable brand like ours.”
The NBK Automobiles page on Facebook is widely followed by motor enthusiasts in Qatar who seek new content, images and updates on latest events and models. “The increased engagement that the page witnessed during the recent Qatar Motor Show is a clear indication of the loyalty of clients and fans of Mercedes-Benz and their passion to engage in dialogue through comments and likes,” the statement notes.
The company’s recently launched Instagram profile has achieved 5,000 followers in a “very short period due to its rich and engaging content that visually represents the brand’s DNA”.
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