Qatar Airways has announced that it has achieved the milestone of 1mn followers on photo-sharing platform Instagram. 
Having launched its Instagram account in May 2013 the airline has “managed to attract new followers at an average rate of 30,000 people per month, thanks to its engaging and diverse eye-catching imagery”, according to a statement.
Often showcasing the popular destinations on Qatar Airways’ extensive network, the Instagram account allows followers to travel the world from their own homes, inspiring them to explore new environments and experience new cultures, the statement notes. “Among the most popular posts have been Sydney, with a stunning air-to-air image of the airline’s first flight over the Opera House, LA with Mariah Carey performing at an intimate dinner, and a spectacular landing near the beach in Phuket.”
Salam al-Shawa, senior vice-president of marketing and corporate communications at Qatar Airways, said: “Achieving this milestone of 1mn followers, plus the continuous growth across all our social media platforms, aligns with Qatar Airways’ vision to be number one in the aviation industry.”
The statement points out that Qatar’s national carrier is forging new ground on Snapchat (qatar-airways) and is currently one of the only carriers in the world active on the emerging social media platform.