Qatar’s hospitality sector has ranked at the top of GCC destinations in the “Guest Experience in the Middle East (ME) report,” released by hospitality and travel data providers Olery.
The report monitored and analysed more than 2mn online guest reviews over the past 12 months (April 1, 2015 to March 31, 2016) from popular sites such as Booking.com and TripAdvisor.
The results showed that Qatar’s overall ranking in ME has climbed from seventh to sixth since the 2015 report, with an increase of 2% in its Guest Experience Index.
The Index measures overall guest satisfaction by analysing different aspects of their tourist accommodation experience, including service, location, cleanliness, room quality, and value for money.
In Qatar, hotel room quality and cleanliness were highly rated, 85.7 and 87.2 respectively, placing the country in the second and third ranks for these categories respectively.
According to the ‘guest type’ category, Qatar’s tourist accommodation was particularly popular among business travelers, couples, and groups of friends.
Qatar Tourism Authority’s (QTA) chief Tourism Development officer Hassan al-Ibrahim said this news is particularly welcome as they continue to roll out its Hotel Grading and Classification System, which incorporates guest experience data from Olery in its assessment of hotel establishments.
“We released this system early 2016 and have been delighted with how forthcoming hoteliers and developers are in working with QTA to implement the changes necessary to raise the sector’s overall standards,” he noted.
“There is a mutual understanding that enhancing the hospitality sector is key to the success of the tourism industry as a whole, and taking guest experience into account is critical to this ongoing process of development and refinement,” al-Ibrahim added.
The new Hotel Grading and Classification system, which aims to make hotel ratings more fair and transparent, was released after two months of testing and six months of development in collaboration with the local industry, hoteliers and international experts.
As the first part of the system’s roll out, hoteliers are currently completing their self-assessments. Following this, QTA inspectors will be visiting hotels to verify the results and to ensure they have either made the changes required of them, or have put into place an agreed schedule for addressing any deficits in facilities and services.
Hotels that do not make the needed improvements, or chose not to, will then be re-graded – this could involve them losing a star.
The report was released at the Arabian Travel Market currently being held in Dubai and running until April 28.
Led by QTA, a delegation of 35 hotels, tour operators and other industry service providers participates at the leading event for the ME inbound and outbound travel industry.
The Qatar delegation is showcasing the country’s unique tourism offerings, including top quality luxury accommodation, cultural attractions, family entertainment, festivals and events, as well as great shopping, dining and other leisure activities.