BeIN announced yesterday signing of a long term deal to exclusively broadcast Wimbledon in Mena. Through this landmark deal, beIN became the first ever and only broadcaster globally to have rights to all four prestigious Grand Slam tournaments.
beIN already has long-term deals to broadcast US Open, Australian Open and Roland Garros. Besides these top four tennis events, beIN has also secured rights of various ATP and WTA tournaments being played all over the world. The latest broadcast deal consolidates beIN’s position as the real and exclusive home of tennis in Middle East & North Africa region.
beIN has consistently raised the level of production in the region through deployment of latest broadcast and production technologies, setting up state-of-art studios for these tournaments in host countries and through involvement of top tennis players, analysts and commentators over the years. Combination of all of these factors enables beIN to produce and present tennis with the local flavour. Broadcast of various events on beIN is in multiple languages including Arabic, English and French. beIN has played an important part in popularising tennis in the region.
beIN will further enrich the broadcast of various tennis events by ensuring that tennis fans in Mena are able to watch all of their favourite events, any time anywhere through beIN OTT product beIN CONNECT. beIN will also provide a unique experience to tennis fans through giving up-to-date news, exclusive images and up-dates from all leading tournaments on beINsports.com and all of beIN’s social media platforms.
Commenting on this important development, beIN MEDIA Group deputy CEO Yousef al-Obaidly said, “beIN intends to provide best sports platform within the pay-tv industry globally. beIN will continue to pursue excellence in sports broadcast even as we expand our platform to appeal to the whole family. Tennis is a very popular game in the region and it appeals to both men and women. It’s important for us to have sports that are household favourites. We are proud to have all the four grand slams on our platform and are thankful to Wimbledon for partnering with us and placing their trust in our ability to do the absolutely best for this prestigious global event.”