EMC Corp announced on Monday the launch of a new set of data centre products and services fundamental to customers’ modern data centre transformation initiatives.
The transformation into a modern data centre leads to complex data centre priorities: maintaining traditional business applications as efficiently and in a low-cost manner as possible without compromising service integrity, and using those savings to support next-gen application development needs. Each requires different investments, which largely come from the existing IT budget of most companies. The first step towards balancing these conflicted IT priorities is to modernise the infrastructure on which IT is built. It is in this context that EMC has introduced the new EMC Unity Family of all-flash storage, Virtustream Storage Cloud platform, EMC MyService360 service-centric online dashboard, EMC Enterprise Copy Data Management (eCDM) and ViPR Controller 3.0. 
“The IT industry is in a state of massive transformation, resulting in both disruption as well as great opportunity. Every business leader, across every industry, is facing the dilemma of how to support and grow traditional IT infrastructure while modernising the data centre in order to support the development of new applications and advance their digital agendas. Some are doing all of this simultaneously. The products and services announced on Monday will help advance the customer’s journey to build a modern data centre in order to thrive as a digital business,” said David Goulden, chief executive officer, EMC Information Infrastructure.
EMC has declared 2016 the ‘Year of All-Flash’ for primary storage, and on Monday EMC expanded its market-leading all-flash portfolio with the new EMC Unity family of storage arrays. The new all-flash array, ideal for small and medium-size IT deployments, sets the new standard for simplicity, affordability and flexibility. It is available in all-flash, hybrid, converged and software-defined configurations and is designed to help customers make an affordable and simple transition from disk to flash.
New Virtustream Storage Cloud is a global cloud storage platform offering enterprise-levels of resiliency and performance, combined with true web scale. The launch of Virtustream Storage Cloud represents the latest expansion in capabilities for Virtustream which, over the course of the last ten months as an EMC company, has continued to innovate on its core enterprise-class, mission-critical infrastructure-as-a-service platform, while enhancing the portfolio with a comprehensive set of managed services capabilities for both on- and off-premises implementations.
The new EMC MyService360 cloud-based service dashboard, available at no additional cost to customers registered with EMC online support, provides a visually compelling, near real-time visibility into the health and status of a customer’s entire EMC data centre environment. MyService360 is built using EMC’s internal data lake and provides powerful analytics and visualisation tools designed to improve, enhance and simplify the way customers engage with EMC products to make their jobs easier. 
EMC Enterprise Copy Data Management (eCDM) is an expansion of EMC’s Copy Data Management portfolio, which helps customers tackle data sprawl and reduce the cost of storing and managing multiple copies of the same data. eCDM enables customers to modernise their storage and protection strategy with discovery, automation and optimisation of copy data to reduce costs and streamline operations. eCDM provides companies with a pan-enterprise solution to monitor, manage and analyse copy data, eliminating the waste that organisations may spend storing data on the wrong tier, or when they no longer need the data at all.
ViPR Controller 3.0 is designed to help customers with their transition into a modern data centre by bridging traditional and cloud-native environments to enable business transformation. The new updates will help customers modernise their multivendor storage environments, with support for over 50 EMC and third-party storage platforms.
EMC Corp is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset — information — in a more agile, trusted and cost-efficient way.