Women’s contemporary jewellery and accessory retailer Charming Charlie recently hosted a launch event at its Ezdan Mall store.
The store was officially inaugurated by Ilona Shtrom, commercial attache at the US embassy in Doha.
The 2,900sqft store is operated by Charming Charlie’s international licensing partner Apparel Group, which has planned further growth for the brand in the Middle East this year, according to a statement.
The Charming Charlie store in Doha offers a full range of products, including fashion jewellery, handbags, apparel, small leather goods, scarves, watches, sunglasses, a special occasion collection and more.
Each location showcases the brand’s newest retail concept with “signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details”, the statement said. “We’re thrilled to be introducing the Charming Charlie brand to Qatar,” said Charlie Chanaratsopon, founder and CEO of Charming Charlie.
 “As one of the world’s commercial capitals, Doha is an essential market for our expanding footprint in the Middle East. It’s exciting to bring Charming Charlie’s colourful palette of accessories and playful shopping experience to more women throughout the world.”
Charming Charlie is a women’s contemporary jewellery and accessories retailer that offers “unrivalled value through high-quality style and an accessible price”, the statement added.
Launched in 2004 by Chanaratsopon, the brand is known for merchandising its broad assortment of product by colour. Charming Charlie has more than 350 global retail stores across the US, Canada, the Middle East and the Philippines.