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Doha,Qatar
fashion

Fashion event to exhibit top brands of abayas

The Heya Arabian Fashion Exhibition, a showcase of abayas and traditional Arabic attire, will return for its ninth edition between June 2 and 6 at the Doha Exhibition and Convention Centre.
The event, organised by Qatar Tourism Authority in partnership with Design Creationz, will welcome visitors daily from 10am to 10pm.
The exhibition will include Gulf-designed abayas, kaftans, jalabiyas, veils and gowns in addition to accessories such as belts, bags and shoes. Over the course of five days, fashion enthusiasts, designers and potential customers will convene to enjoy daily fashion shows, hands-on workshops and fashion forums led by industry experts.
Heya presents the “perfect B2C (business to consumer) opportunity as it connects designers of approximately 260 brands directly with their customers, allowing them to purchase their preferred styles on the spot,” a statement notes.
According to the owner of Design Creationz, Heya represents a fusion of art, couture and luxury, offering residents and tourists a “unique experience of Arabian cultural heritage.”
“We are delighted to partner with QTA once again to deliver the ever-growing Heya Arabian Fashion Exhibition. This event provides a high-profile platform for reputed and up-and-coming local and Khaleeji designers to display their latest creations to a fashion-savvy audience, and serves as a perfect springboard for articulating design trends in the region while acting as a business hub.”
QTA supports Design Creationz in the delivery of Heya as part of its efforts to empower the private sector to attract and host global events.
“Events such as Heya present great potential to growing the country’s MICE sector, especially as the Islamic fashion market is expected to be worth $327bn by 2020,” according to the State of the Global Islamic Economy report (2015).
Design Creationz is a fashion-focused event management and marketing company based in Doha. It aims to promote female entrepreneurship in the fashion industry and enable women to build powerful reputations for their brands.

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