The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre) has recently hosted a programme on marketing strategies aimed at promoting entrepreneurship in Qatar and the Middle East.
Bedaya Centre, a joint initiative by Qatar Development Bank (QDB) and Silatech, initiated the event in collaboration with Al Faisal Centre for Entrepreneurship, DePaul University, and writer and expert Paul M Rand.
The programmes, according to Bedaya Centre, aims to expand the vision of entrepreneurs owning small and medium-sized enterprises (SMEs), especially on how to develop their business by employing strategies and innovative marketing tools at a lower cost.
During the workshop, Rand discussed the impact of social media, word-of-mouth marketing, and acquiring consumers’ satisfaction and its impact on brand building. It was attended by 80 individuals interested in developing their marketing strategies and skills.
Bedaya Centre general manager Reem al-Suwaidi said: “We strive to provide a wide range of entrepreneurial services for Qatari youth to guide them and refine their spirit of entrepreneurship. This is achieved by providing them with diverse services varying between developing their skills and advisory services via a wide range of programmes, events, workshops, and consulting sessions. This helps bridge the gap, refine their talents, and help them choose the right professional choice and decisions.”
“The marketing strategies programme reflects the countless efforts undertaken by Bedaya to instil a culture of entrepreneurship in the Qatari society. We have a strong belief that Bedaya is playing an essential role in supporting the entrepreneurial spirit among the local community. We are very happy about the collaboration with Al Faisal Centre for Entrepreneurship and DePaul University to support the goals of the centre,” she said.
Al-Suwaidi added that marketing strategies is one of the most important tools to achieve the desired results for planned projects. “Further, entrepreneurs need to follow a systematic approach for planning and implementation of these strategies, in addition to the market knowledge and competitors to make sure that they reach the desired goals and objectives.”