QNB recently held an “honouring ceremony” for its brand ambassadors to recognise their efforts throughout the year in raising staff awareness about QNB’s brand and its vision to become a Middle East and Africa icon by 2017.
All brand ambassadors received appreciation certificates during the ceremony, which was attended by the QNB senior management. During the event, the brand ambassadors were lauded for their efforts in raising staff awareness about QNB’s brand and its current and future vision. For the second year in a row, QNB maintained its position as the “most valuable bank brand” in the Middle East and Africa, according to Brand Finance Magazine. The distinction serves as “a testament to the group’s continuous strong financial performance and its expanding international presence.”
Ali Rashid al-Mohannadi, QNB executive general manager and chief operating officer, praised the QNB branding team and commended the efforts deployed in helping the QNB brand reach the leading position it now enjoys, locally and internationally. He further stressed the importance of sustaining this position in the future.
QNB Group has maintained its position as one of the highest-rated regional banks from leading credit rating agencies, including Standard & Poor’s (A+), Moody’s (Aa3), Fitch (AA-) and Capital Intelligence (AA-). The bank also received many awards from leading international specialised financial publications, including Euromoney, Bloomberg Markets, among others.
The group’s presence through its subsidiaries and associate companies extends to 27 countries across three continents, providing a comprehensive range of advanced products and services. The total number of employees is more than 15,300 operating through more than 640 locations.