Telecommunications company Ooredoo has been ranked in the top 10 most valuable brands in the Mena region for the first time, according to a new study.

Ooredoo is one of three leading Qatari brands in the top 10, and among the strongest communications brands ranked in the rating, the company said in a statement.
The “Brand Finance Middle East 50” report is created by leading intangible asset valuation consultancy Brand Finance, which ranks the most valuable Middle Eastern brands every year.
According to the report, Ooredoo’s brand value has consistently increased since the company began its global brand roll-out in February 2013. During these three years, Ooredoo has seen a 169% increase in its estimated brand value, which the report calculates at $ 2.1bn in 2016.
The report also said with its AA+ brand rating, Ooredoo is the strongest telecoms brand in the region. The report said the company “is one of the most valuable communications brands in the Middle East today,” and could rank higher in the future as Ooredoo continues to build its customer base and reinforce its brand. Ooredoo’s global customer base reached 118mn by the end of March 2016.
Sheikh Saud bin Nasser al-Thani, Ooredoo Group CEO, said: “Ooredoo has grown to become an internationally-recognised brand that was born in Qatar. This report underlines the strength of our brand as a key asset for our company, and also demonstrates how far we have progressed in our ambition to be a leading international communications company.”