Rolls-Royce Motor Cars Doha has celebrated the arrival of the Phantom Zenith Collection, representing some of the last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built, in Qatar.
The celebration took place during a private Suhoor, which was attended by a selection of VIP customers, at the Rolls-Royce Motor Cars Doha showroom, The Pearl-Qatar.
Only 50 of these highly-sought collectibles will be built, commissioned by connoisseur customers who will add them to some of the world’s most significant luxury collections, safe in the knowledge that their numbers will never grow and their value will never be eroded by proliferation, Rolls-Royce Motor Cars Doha has said in a statement.
January 1, 2003 saw the handover of the first seventh-generation Phantom to its customer at the newly established home of Rolls-Royce in Goodwood, England.
“Four years later, Phantom Drophead Coupé revived the notion of uncompromised open-top luxury touring; a legacy that is being continued with beautiful effect with 2016’s Rolls-Royce Dawn. Phantom Coupé followed in 2008, taking its place as one of the rarest and most celebrated Continental Grand Tourers of all time – paving the way for its natural heir, Wraith, which took its place as the ultimate gentleman’s gran turismo in 2013,” the statement noted.
Today, the marque “stands on the cusp of a bold new era” following the announcement of the eighth-generation Phantom limousine and its all-new aluminium architecture that promises to underpin all future Rolls-Royce motor cars.
Now, the time has come for Phantom Drophead Coupé and Phantom Coupé to leave the stage, a “moment that will be marked with a remarkable” Bespoke Collection.
The Phantom Zenith Collection serves to celebrate these two extraordinary motor cars with a suite of bespoke pieces, designed to “amplify the beauty and luxury of two of the rarest and best-loved luxury goods in the world”.
Ihab Allam, general manager of Rolls-Royce Motor Cars Doha, said: “We are honoured to host such an exclusive event to showcase the very last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built.”
Phantom Zenith Collection customers were invited to complete their collection in the finest style with the addition of a special Bespoke version of the Rolls-Royce Picnic Hamper. This accessory – created to add a touch of glamour to a day’s touring – will be personalised further to match the materials and colour palette of the customer.
2016 also represents the final year of production for the seventh-generation Phantom limousine, with connoisseur customers invited to take the last opportunity to commission deeply personal, bespoke expressions of this most seminal motor car.