The sun-drenched beauty of the south of France has been recreated in Doha by Qatar Duty Free (QDF) and Dior with the unveiling of a wall of pink roses at Hamad International Airport (HIA).
The 180sqm animated Dior Les Parfums installation, inspired by the Rose de Mai – the signature bouquet of Dior’s new fragrance La Colle Noire – will “wow visitors with a full sensory experience” throughout July until September, according to a statement from QDF.
Visitors to QDF will discover Dior’s world of fragrances and be “transported” from HIA in Doha to the French Riviera via a “series of multi-sensory experiences”, including a perfumed flower garden and live violin music, as travellers explore Dior’s flower garden in the Chateau de La Colle Noire.
A visit to the Dior garden will be completed with a scented rose gift. QDF is also gifting free perfume personalisation to all customers who purchase one of Dior’s exclusive La Collection Privee range from the stand, with the opportunity to have the perfume bottle engraved with a name or message.
Luis Gasset, senior vice-president of QDF, said: “This exclusive Dior promotion, the latest brand collaboration for Qatar Duty Free, is part of our ongoing strategy to customise and tailor our offers for our customers who have the opportunity to choose from one of the biggest collections of beauty brands, fragrances and cosmetics at any airport in the world.” An artwork in pink roses, soft floral designs and summer shades, visitors to the Dior podium can pose at the bespoke Dior Instagram frame to snap a few selfies with the wall of roses providing “unique scenery”.
Frank Dagher Hayeck, commercial director for travel retail at Dior, said they were giving travellers passing through HIA “a unique customer experience while exploring our exclusive podium and all of its numerous treasures”.