Rolls-Royce Motor Cars has contributed to the myth and legend of the contemporary music scene since the birth of Rock & Roll. Over half a century later, this longstanding love affair lives on, with some of the world’s most celebrated artists choosing the marque as the ultimate affirmation of their success. In this spirit, Rolls-Royce Motor Cars has announced the arrival of the Wraith ‘Inspired by Music’ in Rolls-Royce Motor Cars Doha, the sole authorised dealership for Rolls-Royce Motor Cars in Qatar.
Since the launch of Wraith in 2013, customers have been able to commission their Rolls-Royce Wraith with Bespoke Audio, the most exhaustively designed sound system in automotive history. Like every element of a Rolls-Royce motor car, its construction blends the finest components with the skill of the most eminent experts in their field. Now, with Wraith ‘Inspired by Music’, these characteristics, and the precious materials used in the Bespoke Audio system, are brought very much to the fore, creating ‘the most exclusive music venue’ that delivers an 
unrivalled aural experience.
“Wraith ‘Inspired by Music’ appeals to those looking to Rolls-Royce for unique and creative motor cars. Its effortlessly cool appearance complements the superior Bespoke Audio system; the contemporary use of copper creates an atmospheric setting for the most encompassing music system on the market,” commented Torsten Müller Ötvös, chief executive 
officer, Rolls-Royce Motor Cars.
A Lyrical Copper exterior paint finish, presented with a blend of brushed and polished textures elegantly hints at the use of copper in only the very best audio systems. On opening the car’s coach-doors attention is drawn to re-imagined speaker grilles, here presented in copper theme, and engraved with the words ‘Bespoke Audio’. The door panniers and floor mats have been crafted from finely-woven leather to add an additional depth of tactility to the car’s interior cabin. Copper-coloured door inserts, which start at the front of the cabin before tapering at the rear, have been included in the design to emphasise Wraith’s characteristic 
internal curves.
A book matched copper finish features for the first time on Wraith’s fascia, boldly extending the car’s theme. The same copper tone extends to Wraith’s signature seat bullets.
The fastidious detail that went into the development of the car’s sound-system is employed in every facet of the construction of the car. For example, the chaplets on the clock have been designed and meticulously crafted with a combination of warming copper and silver, whilst the radial lines of the outer bezel playfully emulate 
the look and feel of vinyl records.
The Bespoke Audio system was created from scratch by a team of the world’s very best automotive audio engineers. The two-year development process saw the team work closely with Rolls-Royce interior designers to ensure the system was perfectly tuned to the interior of the cabin. Indeed, this pursuit of aural perfection was deemed so important the interior designers had to consult with the Chief Audio Engineer before making any changes.
The extraordinary clarity of sound and dynamic range is delivered via a 1300W, 18 channel system comprising two highly powerful bass speakers, seven tweeters and seven mid-range speakers. Two ‘exciter’ speakers hand-fitted in the car’s headlining play a vital role in bringing the sound to the listener at ear-level; ensuring the output perfectly imitates the way music is experienced in a live setting. Microphones constantly monitor ambient and exterior noises and will adjust volume and tone settings automatically to ensure no external agent detracts from the user’s listening pleasure.
Wraith ‘Inspired by Music’ completes a trilogy of striking and distinctive Bespoke Collections. The first, Wraith ‘Inspired by Film’ celebrates Rolls-Royce’s long association with the silver screen whilst, Wraith ‘Inspired by Fashion’ allows customers to commission a true piece of automotive haute couture inspired by the materials and motifs of cutting-edge high fashion.