Foreign television channels operating in Nepal will have to transmit their television contents without advertisements after Nepal’s cabinet on Friday decided to implement ‘Clean Feed Policy’ in foreign TV channels.
This is expected to boost Nepal’s advertisement market and help Nepalese media to get more advertisements because foreign advertisers willing to cater Nepali consumers will have to invest in Nepal.
Currently, several foreign channels, mostly Indians, are transmitted in Nepal and they also transmit advertisements along with TV programmes. Nepalese advertising agencies had long been demanding that such policy be introduced.
Dinesh Thapaliya, secretary of Ministry of Information and Communication said that new foreign television channels willing to enter Nepal have to remove foreign advertisements from the beginning but those which have already been telecasting in Nepal would get certain time for implement to remove advertisements.
“We have plans to implement this policy fully from the next fiscal year which begins in mid-July 2017,” he said.
Nepalese advertising agencies have welcomed the government’s decision.
“The implementation of Clean Feed Policy will boost the advertisements not only for domestic television channels but also other media because foreign advertisers will seek to promote their products and services thorough various media,” said Advertising Association of Nepal, in a press statement.